Wave is a communications agency for sports and culture brands with something real to say. No templates. No recycled pitches. Just work built around your story.
I'm David, founder of Wave. I started this agency because most communications work in sports and culture feels recycled — generic captions, templated pitches, brand stories that could belong to anyone.
I'm a communications student in Toronto, raised on basketball, streetwear, and the culture around both. I built Wave to work the way I'd want an agency to work for me: invested, sharp, and only with brands I actually believe in.
No account managers. No bloated roster. Just direct, founder-to-founder work on your brand's story.
Wave works with brands building something with conviction — a real story, a real risk, a real point of view.
When we take you on, the work is built around your brand specifically, not a templated strategy deck.
That's the trade: a smaller roster in exchange for deeper work and a founder who's actually paying attention.
Let's talk about what Wave can do for your story.